Let’s face it, Instagram is probably my favorite from all the social media applications around. It’s less invasive than Facebook yet less dependent on real time than Twitter. Not to mention it’s completely visual and that is what is engaging for me.
I’ve talked about it before and I’ll say it again, Denny’s knows who comes into their restaurants at 3 in the morning, and most likely it’s not families unless these families are on a cross country road trip. So instead, they focus on embracing the weird “Adult Swim” target market by throwing out oddities that make a person blink twice such as this fantastic gem of a man making a slam dunk into a giant human’s mouth with a meatball. Why? Because it’s going to get a some type of reaction of praise or inquiries of “WTF” but the sprinkles on the top is the caption that follows to target complete nostalgia by using a parody version of R. Kelly’s I Believe I Can Fly.
Cathay Pacific’s Instagram is pure wanderlust and it is done in such a way that it makes me want to book a flight tonight and leave. Cathay knows who they are looking for beyond the first time travelers, but experience travelers who go off the beaten path and explore.
Play-doh’s Instagram shows it knows who is buying Play-doh. Moms! Not only are the images Instagram worthy, but they are Pinterest worthy, with tutorials to help make them at home. It’s helps parents help expand their children’s creativity beyond the traditional sculpture.