The Whistler Media Room offers an interesting approach to ensure the content they would like featured is seen, noticed and shared.

Their news release contains information but they also supply the photo and a suggested tweet which makes online journalism and blogging a breeze, since everything in done in advance including tweet. As a journalist, I would feel somewhere in the middle since ultimately I would rather be there first hand and be able to grab first hand knowledge and interview people who are there as well. However as a blogger, I think this is great this layout is great in terms of building content for a blog, but that has much more to do with how I currently view journalism.