Target is a company that knows and understands it’s buyer persona very well and knows that they are very tech savvy by the apps Target has pushed out over the years such as Cartwheel. They also know and understand women are the driving force of the purchases made within their stores.
When I think about a brand that does amazing work at conveying a message without actually trying to sell anything, Nike is often the brand that comes to mind. The often go above and beyond with getting their message across without verbally pushing the products.
Kraft Macaroni & Cheese is taking a healthier approach by updating it’s recipe to no longer include artificial preservatives or synthetic colors while still keeping the same great taste the blue box is known for.http://prn.to/1Ew6VrG
FOR IMMEDIATE RELEASE
March 12, 2017
ST.LOUIS (March 12, 2017) – Zippy Shoe Company collaborates with the American Podiatric Medical Association (APMA) and the American Orthopaedic Association (AOA) to release ZipFactor, a new line of running shoes that will reduce impact to the knees and joints. Continue reading
Zippy Shoe Company has been working hard in the lab to provide you a running shoe with maximum comfort to help ease your joints and knees. After two long years, I’m pleased to announce we finally did it, here is our new brainchild, ZipFactor! Continue reading
Real time communication in the world of social media is extremely important for brands to utilize. Aside from keeping customers informed; it can create a bond and brand loyalty.
Unboxing videos is a viral trend on social media that has kicked off various brands. There have been many reason as to why unboxing is a phenomenon but one of the main factors is that people really want to know “What’s in the box?” Continue reading
Social media when managing a crisis is crucial to a brand. It’s a form of two-way communication between brand and consumer, just as if the conversation happen in public. Consumers have high expectations, brands are expected to listen, respond, and be timely/responsive, informative, adaptable, sincere, and honest. Because every move of the brand will be scrutinized under microscope, brands need to be much more cautious, sincere and honest or more than likely it will go viral. Once it does, the internet never forgets.
In a world where social media king, brands need to know how to get their message across to consumers. As a consumer who floats around the internet looking for the next big thing, it’s very important for brands to spark interest in order for consumers to become invested in their brand.
Interest can be spark in many different ways: informative, emotional, and my all time favorite humor. In the past, brands have utilized one-way methods of communicating their brands to the consumers and that would have been their image. However now with social media brands are now expected to be able utilize two-way communication going beyond just a brand image but adding personality, because ultimately, consumers will now look at how brands are communicating with the general public and the overall tone.
