Unboxing videos is a viral trend on social media that has kicked off various brands. There have been many reason as to why unboxing is a phenomenon but one of the main factors is that people really want to know “What’s in the box?” Continue reading
Social media when managing a crisis is crucial to a brand. It’s a form of two-way communication between brand and consumer, just as if the conversation happen in public. Consumers have high expectations, brands are expected to listen, respond, and be timely/responsive, informative, adaptable, sincere, and honest. Because every move of the brand will be scrutinized under microscope, brands need to be much more cautious, sincere and honest or more than likely it will go viral. Once it does, the internet never forgets.
In a world where social media king, brands need to know how to get their message across to consumers. As a consumer who floats around the internet looking for the next big thing, it’s very important for brands to spark interest in order for consumers to become invested in their brand.
Interest can be spark in many different ways: informative, emotional, and my all time favorite humor. In the past, brands have utilized one-way methods of communicating their brands to the consumers and that would have been their image. However now with social media brands are now expected to be able utilize two-way communication going beyond just a brand image but adding personality, because ultimately, consumers will now look at how brands are communicating with the general public and the overall tone.