Target is a company that knows and understands it’s buyer persona very well and knows that they are very tech savvy by the apps Target has pushed out over the years such as Cartwheel. They also know and understand women are the driving force of the purchases made within their stores.
Chris Hardwick, Founder and Host of Nerdist Podcast
I will happily self-disclose that I’m a nerd, so it’s fitting that one of my favorite podcast is the Nerdist Podcast which started back in 2010 and has 866 episodes as of the date of this blog. It’s hosted by one of my favorite people in the 90’s, Chris Hardwick. So I like to think there is already history between us.
Let’s face it, Instagram is probably my favorite from all the social media applications around. It’s less invasive than Facebook yet less dependent on real time than Twitter. Not to mention it’s completely visual and that is what is engaging for me.
When I think about a brand that does amazing work at conveying a message without actually trying to sell anything, Nike is often the brand that comes to mind. The often go above and beyond with getting their message across without verbally pushing the products.
