Lisa Frank, businesswoman and artist famous for her colorful artwork in the 80’s and 90’s, teams up with indie brand, Glamour Dolls to create an affordable, cruelty-free and vegan makeup line. “Makeup is art. Lisa’s designs are masterpieces,” Owner and Co-Founder of Glamour Dolls Makeup, Jessica Romano wrote.
Real time communication in the world of social media is extremely important for brands to utilize. Aside from keeping customers informed; it can create a bond and brand loyalty.
Unboxing videos is a viral trend on social media that has kicked off various brands. There have been many reason as to why unboxing is a phenomenon but one of the main factors is that people really want to know “What’s in the box?” Continue reading
Social media when managing a crisis is crucial to a brand. It’s a form of two-way communication between brand and consumer, just as if the conversation happen in public. Consumers have high expectations, brands are expected to listen, respond, and be timely/responsive, informative, adaptable, sincere, and honest. Because every move of the brand will be scrutinized under microscope, brands need to be much more cautious, sincere and honest or more than likely it will go viral. Once it does, the internet never forgets.